Articles by Ben Chafetz

Last year, online holiday sales reached $221.1 billion – a 4.9% increase. Clearly, the holiday season is a perfect time of the year for most e-commerce businesses to dramatically increase sales and win new potential customers.  But if you don’t take the right steps to prepare for Black Friday and Cyber Monday, they can turn into a disaster. Let’s take a look at the top 10 most common points for your Magento holiday e-commerce strategy.